MY GOAL
Create a poster for the University Career Center that will draw attention from Portland State University students due to its mostly visual, graphic content. Free to choose any style direction as long as it follows the university's brand guidelines.
my process
The first couple of hours of my process gave me no results. When trying to understand why nothing was coming to mind, I realized that to create a "drawing attention" poster I needed to find out where it would be eventually displayed and what would its "competitors" for the students' attention look like.
MY GOAL
Go on campus to capture as many boards with posters as possible for further research.
MY process
After putting the photos I took next to each other,
these were some of my main conclusions: many
posters used photography or just text, white color
was quite dominant. So I decided to go in entirely opposite direction in order for my poster to stand out.
these were some of my main conclusions: many
posters used photography or just text, white color
was quite dominant. So I decided to go in entirely opposite direction in order for my poster to stand out.
MY inspiration
dark series (top row), a cyber world (bottom row)
artist: hurca ! on BEHANCE.NET
artist: hurca ! on BEHANCE.NET
The illustrations drew my attention due to their dynamic and very detailed visuals along with sophisticated color palettes and textures. Flowing in the air people make static illustrations look full of movement.
adobe creative cloud 2015 campaign
creative director: john caponi
creative director: john caponi
I loved this chaos with people and various objects flying around the space. At the same time, models still look gracious and calm despite all the craziness happening around them.
sketches & drafts
final revision & result
The first version of the final design
Final version of the poster approved for printing
about the concept
Career is never a linear path from point A to B. Very often it becomes quite chaotic and unpredictable. Many people and especially students find and change their career paths all the time. Nevertheless, when it happens students should not be fearful of this, but rather be excited about all the opportunities they will get to explore, while the Career Center is always here to support and navigate them.